"It's been a lot of fun investing in the student-athlete experience, as well as enhancing our brand partners' experience."

"Across the board, we've seen property success in the NIL space, when ensuring that we're connecting athletes and brands that have organic and authentic connections."

"Our partners are constantly amazed at how dedicated, mature, and professional our student-athletes are here at Wisconsin, allowing partners to build lifetime connections with our student-athletes."

"I love helping athletes grow their personal brands, while also supporting our sponsors in reaching their marketing goals through authentic, strategic, and meaningful partnerships."

"My favorite part of my role is being able to see the impact that these deals have, not only on our brand partners, but our student-athletes, and more specifically some of our student-athletes that don't get the same recognition that our football program does here."